Following the success of their magazine and website relaunch in 2018, Edgar approached us to create a store concept that would seamlessly integrate e-commerce into their current platform. The objective was to utilise their editorial content to heighten brand engagement and drive transactions through a streamlined shopping process, whilst staying true to the bold aesthetic the site had become renowned for.

Built and managed by the in-house Edgar team, our style guide, UI and UX proposals are being implemented throughout 2022.

Website Design: Six -- Build: External